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Visual Communication Design

Year 10 - Elective

Length of Course: Semester
Department: Design and Creative Arts
Head of Department: Mr Kevin Jess
Year Available: 2024

This is a semester based unit of work which allows students to investigate the world of design. They will work on projects and develop skills relating to the design fields of environmental (architecture), industrial (product design) and communication (graphic design and packaging design). Students will respond creatively to a given brief and follow the design process to explore design thinking and techniques that enable designers to resolve, sometimes complexed, problems visually. They will explore a broad range of methods designers use to create their works such as (but not limited to) drawing, printmaking, photography and digital design in the Adobe Creative suite of products.

Curriculum focus

Focus 1 - Environmental Design

Students are introduced to drawing systems and skills used in Architecture and building design. They look at representing the built environment through perspective drawing, floor plans and elevations, scale models and rendering techniques. Experiencing both manual and digital approaches to create design work.

Focus 2 - Industrial Design

Students are introduced to drawing systems used to communicate an objects form.

Focus 3 - Communication Design

Students research a particular design period and social context for visual communication and reflect their findings in both written and visual forms. They then use this research to inspire and inform their decisions to complete a practical folio to a set task.

Assessment

Practical projects are assessed with regular feedback and an end-of-project rubric. An end-of-semester examination will test the content of both practical and theory projects. Homework will be assessed with regular feedback and grades.

Key Resource

A3 Visual Diary.